Today you’ve got Wikipedia as the de facto encyclopaedia of the world, and Google as the vehicle for all your late night curiosities, e.g. has my cat’s tushie touched every surface in my house?
While we can’t offer you answers to the world’s grand mysteries, here’s our attempt at demystifying 42(ish) of your most-asked questions in our rendition of The Filmmaker’s Guide to Production.
More than just producing a video for the sake of it, we're the extended video production arm (or creative studio!) you wish you had in your organisation. Our goal is to help you blaze trails, create stories that best move your audiences, and optimise ROI—in short, we'll give you a run for your money.
73% of marketers indicate videos achieve the best ROI, but 29% also cite the lack of an effective strategy as why businesses don’t see greater returns. By skipping the strategy step, companies fail to reap the most benefits from video marketing.
We always keep the big picture in mind; with a good bird's eye view, we can then provide you with the smartest recommendations.
It’s like buying a suit off the rack. It looks like a suit, feels like a suit, wears like a suit... but it doesn’t fit you perfectly, and it will never look as good as one tailor-made to suit your specific needs.
Every project is unique, which requires creative solutions tailored to your objectives, brand specifications, audience and communication needs.
At every stage of the video process, we cater 2 rounds to our clients for progessive feedback, during which our clients may provide us with feedback and suggest edits to be made. We will then revisit the video and make the necessary revisions. After 2 rounds, and upon approval by the client, we will then move on to the next stage of the video process.
A typical post-production process will look like this:
The video production process can be distilled into the following steps:
As the adage goes, one man's meat is another man's poison.
Arkchetype believes strongly that every business and project is unique; there is no one-size-fits-all solution.
This is why we believe in personalising a Customised Strategy for you.
More accurately, the question should be: what types of videos do you need? We create relevant content for you depending on your needs.
During the process of Consultation, we will work with you to analyze your needs and requirements and work out a Creative Brief. Strategic Solutions will be customised accordingly!
Refer to Why Arkchetype for more details!
Of course! Drop us a line and we'll let you know how to optimise your existing ideas / assets for your video’s purpose.
Yes! Hit us up here and we'll take it from there.
Check out our portfolio ! Remember: the fundamentals of video strategy and storytelling don't vary by industry. Just contact us – we’re sure we can customise a solution for you.
Your babies are our babies. We take great pride in what we produce, and go great lengths to ensure every baby realises full potential. But don’t take our word for it – see who else has jumped on our bandwagon.
“WE’RE OPERATING IN A WORLD
WHERE ONE GOOD VIDEO CAN LEAD
TO A MASSIVE SOCIAL FOLLOWING”